How you’ll know
it’s working.
Our reports lead with four numbers, measured against a baseline recorded before we begin, in analytics accounts you own and can verify yourself.
What we report
Four numbers
that decide whether
marketing is working.
Impressions, reach and engagement appear as supporting detail, explaining why these four numbers moved. They are not presented as results in themselves.
- 01
Cost per lead
Total marketing spend — our fee included, not just media — divided by qualified enquiries. Including the fee is what makes the number honest.
- 02
Lead-to-customer rate
What proportion of enquiries become paying customers. This is what separates a channel producing the right leads from one producing a lot of them.
- 03
Customer acquisition cost
What it costs to win one customer, measured against what that customer is worth to you. The number that says whether any of this is worth doing.
- 04
Return on ad spend
Where revenue is trackable, what each pound of advertising returned. Reported against closed business, not form fills.
Reporting you can trust
Measured against
your own baseline.
A chart can be made to look positive by choosing a convenient metric or reporting window. We report against figures agreed with you at the outset, so performance is comparable period to period.
If a channel is underperforming we will raise it with you and recommend where the budget is better placed.
How often
Reporting frequency by package.
Every package includes a named person who explains what changed and why — not just a dashboard link.
| Launch | Monthly performance report |
|---|---|
| Growth | Monthly strategy call and dashboard |
| Scale | Fortnightly dashboard, monthly strategy meeting |
| Performance | Weekly dashboard, monthly executive meeting |
| Growth Pro | Live dashboard, quarterly growth planning |
Full package detail is on the pricing page.
Before you commit to anything
We'll tell you what we'd change on your site.
Free, specific, and yours to act on with or without us.