Things worth knowing,
written plainly.
Most of what follows you could act on yourself without hiring anybody. That is deliberate.
Understand · 18 August 2026 · 7 min
What AI search visibility actually means for a UK SME
AI search visibility is whether an AI assistant names your business when a potential customer asks it for a recommendation. It is related to SEO but it is not the same thing, and a business can rank well in Google while being completely invisible to ChatGPT.
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Diagnose
Why your Google Business Profile isn't generating calls
A Google Business Profile that shows thousands of impressions but produces almost no calls usually has one of eight specific problems — and most of them can be fixed in an afternoon without spending anything.
4 August 2026 · 6 min
Compare
Agency, freelancer or in-house: what £2,000 a month actually buys
At around £2,000 a month, an agency buys you a team of specialists part-time, a freelancer buys you one specialist for roughly two days a week, and an in-house hire is not yet affordable — a marketing manager costs closer to £4,500 a month once on-costs are counted.
21 July 2026 · 8 min
Diagnose
Is your website blocking AI crawlers without you knowing?
Check yourdomain.co.uk/robots.txt for GPTBot, ClaudeBot, PerplexityBot and Google-Extended. If any are disallowed, your business has opted out of being recommended by those assistants — often without anyone deciding to.
7 July 2026 · 4 min
Understand
The four marketing metrics that actually matter to an SME
Four numbers decide whether marketing is working: cost per lead, lead-to-customer rate, customer acquisition cost, and payback period. If a report leads with impressions, reach or engagement, it is answering a question you did not ask.
9 June 2026 · 6 min
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