Google Ads managed against cost per lead
SEO compounds slowly. Paid search does not. When you need pipeline now, Google Ads is the fastest honest route — provided somebody is watching the cost per lead rather than the click-through rate.
This is for you if
- Businesses that need enquiries in weeks rather than months
- Companies with a proven offer and a defined margin per sale
- Anyone currently running ads with no conversion tracking in place
It probably isn’t if
- Businesses with no budget for media spend on top of management
- Anyone whose website cannot convert the traffic — fix that first
We would rather tell you now than three months into an engagement.
What's included
Taken straight from the package sheet.
Exactly as it appears in your agreement, so there are no surprises later.
Setup
- Account structure and campaign build
- Keyword and negative keyword research
- Conversion tracking, properly configured
- Landing page recommendations
Management
- Monthly optimisation and bid management
- Search term mining and negative sculpting
- Ad copy testing, AI-assisted and human-edited
- Shopping and Performance Max where appropriate
Measurement
- Cost per lead by campaign
- Offline conversion import from your CRM
- Return on ad spend where revenue is trackable
How we do it
The method,
in order.
- 01
Track first
No campaign goes live until conversion tracking is verified. Running ads without it is buying clicks and calling it marketing.
- 02
Build tight
Structured campaigns with disciplined match types and a negative list from day one.
- 03
Feed the machine
Offline conversions imported from your CRM so Google optimises toward closed business, not form fills.
- 04
Test continuously
Ad copy, landing pages and audiences, one variable at a time.
Start here
See where you stand
before you speak
to anybody.
A free written review of your website, search visibility and competitors — yours to act on with or without us.
What we look at
- Your websiteSpeed, mobile experience, and why visitors leave without enquiring
- Search visibilityWhat you rank for in Google, and what you should
- Google Business ProfileThe free listing most local businesses leave half-finished
- Your competitorsWhat the firms beating you in search are doing differently
Add-on
Or take Google Ads
as an add-on.
Every service is available as an add-on as well as inside a package. These are the prices.
Google Ads and paid media
per monthPriced by campaign size, because management effort follows spend.
- Small campaigns
- £399 – £599
- Medium campaigns
- £699 – £1,199
- Larger campaigns
- From £1,500
On larger campaigns the fee is £1,500 or 10–15% of advertising spend, whichever is higher. Advertising budget itself is paid directly to the platforms.
Where this sits
Google Ads is included from Growth.
£899 per month. Build your pipeline. Recommended advertising budget £500–£2,500 per month, paid directly to Google.
Questions
Google Ads —
the usual questions.
Is ad spend included in the fee?
No. Management is included in your package fee. Advertising budget is paid directly to Google. We recommend £500–£2,500 a month depending on sector and ambition, and we will tell you honestly if your budget is too small to compete.
Who owns the ad account?
You do. We work in your account, and if we part ways it stays yours with all its history.