A route from stranger to enquiry that runs without you
Most businesses have traffic and no system. Someone arrives, reads, likes what they see and leaves, because nothing asked them for anything short of picking up the phone. Lead generation builds the steps in between — something worth giving an email address for, a page that converts, and follow-up that happens whether or not anyone remembers to send it.
This is for you if
- Businesses with traffic that is not turning into enquiries
- Longer sales cycles where buyers research before they contact anyone
- Companies whose enquiries currently sit in an inbox with no follow-up
- Anyone who has never offered a reason to make contact short of buying
It probably isn’t if
- Businesses with almost no traffic yet — start with SEO or Google Ads and come back to this
- Pure impulse purchases where there is no research phase to capture
We would rather tell you now than three months into an engagement.
What's included
Taken straight from the package sheet.
Exactly as it appears in your agreement, so there are no surprises later.
The offer
- A lead magnet worth an email address
- Written and designed by us, specific to your sector
- Positioned against what your competitors ask for
Capture
- A dedicated landing page built to convert
- Forms tested for length and friction
- CRM integration so nothing lands only in an inbox
Follow-up
- Automated email sequence after every enquiry
- Lead scoring so the best enquiries surface first
- Appointment reminders and review requests
How we do it
The method,
in order.
- 01
Find the gap
Where people are leaving, and what they were looking for when they left. Usually the answer is that nothing was offered between reading and buying.
- 02
Build the offer
Something specific enough to be worth an email address, and close enough to what you sell that the people who take it are worth having.
- 03
Build the page
One page, one job, no navigation to wander off into. Tested rather than assumed.
- 04
Automate the follow-up
The sequence that runs after an enquiry, so a lead is never lost to somebody being busy that week.
- 05
Report
Cost per lead and lead-to-customer rate, measured against the baseline recorded before we started.
Start here
See where you stand
before you speak
to anybody.
A free written review of your website, search visibility and competitors — yours to act on with or without us.
What we look at
- Your websiteSpeed, mobile experience, and why visitors leave without enquiring
- Search visibilityWhat you rank for in Google, and what you should
- Google Business ProfileThe free listing most local businesses leave half-finished
- Your competitorsWhat the firms beating you in search are doing differently
Add-on
Or take Lead Generation
as an add-on.
Every service is available as an add-on as well as inside a package. These are the prices.
AI lead automation
one-off buildThe build: qualification and scoring, CRM, automated email and SMS, appointment booking, sales alerts, follow-up and review requests.
- Build and configuration
- £1,000 – £3,000
Quoted against complexity — how many systems it has to talk to, and how much of your sales process it automates. Running it afterwards sits inside Scale and above.
Where this sits
Lead Generation is included from Scale.
£1,499 per month. Turn marketing into a growth engine.
Questions
Lead Generation —
the usual questions.
What counts as a lead magnet?
Whatever your buyer genuinely wants before they are ready to speak — a costed guide, a checklist, a template, a comparison. Not a brochure with a form in front of it.
Do we need a CRM already?
No. If you have one we integrate with it. If you do not, we will tell you which is worth paying for at your size rather than selling you the largest one.
How is this different from conversion optimisation?
Conversion optimisation improves what happens on the pages you already have. Lead generation builds a new route that did not exist — an offer, a page and the follow-up behind it.
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